You will never make money faster than when you are negotiating!

Roger Dawson

Roger Dawson

Meet Roger Dawson

"Make More Sales with Power Negotiating Tactics"

Roger Dawson was born in England and came to this country in 1962. He became a US citizen in 1972. His business background includes being president of one of California's largest real estate companies, with 28 offices, five hundred and forty sales associates, and a volume of over $400 million dollars per year.

As a full time speaker since 1982, he has trained managers and salespeople at the top companies and business associations throughout the United States, Canada, Europe, Taiwan, China, New Zealand and Australia. He was inducted into the Speaker Hall of Fame in 1991.

Business executives love Roger Dawson for his ability to teach their people how to improve profits and make more sales with Power Negotiating tactics.

Meeting planners love Roger Dawson for his ability to put on a terrific presentation that is custom-tailored to their audiences and filled with content and humor. Roger is the author of "Secrets of Power Negotiating" and founder of the Power Negotiating Institute. He is full time speaker and author and travels around the world giving seminars to corporations and associations.

His audio programs can teach you the business skills you need to compete and win in today's challenging business environment. His audio program "Secrets of Power Negotiating" has sold over $38 million worth and is the best selling business audio program ever published.

See Roger Speak

Negotiating: You Will Never Make Money Faster.

Reluctant Buyer / Reluctant Seller

Walk Away

Blink First

Time Pressure

Good Guy / Bad Guy

What are people saying:

Thank you for delivering a great keynote address! Your use of 'H2 Histamine blockers' and 'metered dose inhalers' really caught the audience's attention. We have worked with a lot of professional speakers but never one as well prepared as you.

William Tindall, Executive Director,
Academy of Managed Care Pharmacies

Thank you for your terrific presentation to our Sales Staff and fellow U S Bankers at our National Sales Meeting. We greatly appreciated the 'custom' examples and the industry knowledge. Our CEO complimented you on your enthusiasm and humor. You were everything that was promised and more.

Rich Cainan, Senior Vice-President and National Sales Manager.
U.S. Bankers

Your styles was superb, humorous, personalized and upbeat. Never has 4 1/2 hours passed so quickly and just as important never has someone 'from the outside' shown such familiarity with our business and our people.

Keith Goding, Vice-President.
Spectrum Emergency Care

Congratulations on a perfect 5.0 from the attendees.

Roger Schenke, Executive VP.
American College of Physician Executives

Packed with excitement, invaluable strategies and tactics. Roger Dawson has the outstanding presentation on negotiation.

Scott DeGarmo, Publisher.
Success Magazine

. . . the tips you gave were right on. I hope to repeat your presentation in 2 or 3 years as a refresher.

Nick Hilt, President.
3M Health Care

Your enthusiasm and charisma added to a great presentation. We have already begun to put your strategies to use!

Lynn Picard, Senior VP.
Lifetime Television

The information you presented . . . was right on target. I have no doubt that we'll begin to see positive results soon.

J. Riley McDonough, Advertising Director.
Inc. Magazine"

You delivered exactly what we asked for. The seminar was powerful and effective for everyone. Of particular delight was the way you incorporated our way of doing business into your presentation. Your preparation was impressive. It was as though you worked for BORN. All that and you were funny too! Thanks again Roger for making me look good.

Ron Froehling, Vice-President.
BORN Information Services

You more than delivered. Your dynamic presentation style, coupled with the absolute best lessons 'not just on negotiating' but in dealing with people on a day-to-day basis in every aspect of life, was powerful. Thanks again for a program that has already provided return on investment. You delivered more than you promised and we gained more than we expected.

Rose Kleyweg Mitchell, Vice-President.
Hy-Vee Grocery Stores

This letter is to personally thank you for an outstanding presentation at our recent National Sales Meeting at La Costa. As you know, in the past we have used sales motivational type speakers for our keynotes. Quite frankly, over time they can become repetitious. Your approach, however, was completely new and refreshing. It is a fact that the modern salesperson has to be as good at negotiating as he or she is at selling. Your personalized approach resonated through all levels of our organization and gave everyone the basics for good negotiating skills. Thanks again for a very entertaining and rewarding presentation.

William Fulton, Vice-President and General Manager.
Bostik Findley Adhesives

We heard rave reviews from all three groups that Roger addressed. Roger gave a superb presentation of techniques  -  a process to follow. As host of a conference, it was essential to me that it be entertaining  -  and it was  -  humorous, engaging and intriguing to the whole audience. Unquestionable, I endorse Roger's presentations and course material.

Harry Buddle, CEO.
Capital City Savings, Edmonton

Thank you for the sensational seminar. You did a great job of holding the attention of our high-powered sales force and still left them wanting more. They're all looking forward to having you back for an all day session in July. I was particularly impressed with the way you totally customized your presentation, using our terminology and directly addressing our negotiating concerns.

Alan Patty, Vice-President.
Sun Microsystems

I can't thank you enough for the outstanding presentation you gave to our National Account Managers. Your unique blend of experience, humor, and empathy are what separates you from the numerous other speakers that are out there. Thank you for emphasizing that there is no work that has a higher rate of pay associated with it than the ability to successfully negotiate. The bottom line of Navistar should be improved.

Michael Cancelliere, Vice-President.
Navistar International Transportation Company

I want to thank you very much for your excellent presentation. Our members were clearly exposed to the "master" when it comes to negotiating skills. You accomplished much more than I had hoped. The content of your presentation was terrific; you timing, delivery, and wonderful sense of humor kept your audience's attention throughout your presentation.

Douglas Hill, President.
California Moving and Storage Association

Your program was informative and interesting and I could not believe that you kept a room of over 150 people quiet and still for over 3 hours  -  hanging on your every word!

Liz Perry, Vice-President.
Reliant Building Products

I want you thank you for the fabulous presentation you gave at our annual sales meeting. I have hired many speakers for our various meetings and you were, by far, the best. I was impressed by your ability to integrate our company philosophy, products, and services into your speech. It seemed as if you have known our business for years. I recently negotiated a contract to build a new trade show booth. I listened to your tapes and was able to lower the cost of construction by $20,310!

Debra Laizure.
Electronic Label Technology

I just wanted to tell you again how pleased I was with your presentation at our National Sale meeting. It was quite obvious that you thoroughly researched our company, our marketplace, and our competitive environment, and the result was an entertaining and extremely informative program that was both timely and relevant for our sales organization. Your session was the highlight of the entire week. I urge you to use me as a reference for any future clients. I assure you I will give my highest recommendation.

Harry Henderson, Director of Sales.
Becton Dickinson Diagnostic Instrument Systems

Thank you for a fantastic presentation at our annual convention in Las Vegas. I have never seen evaluation forms with scores as high as you received, and there are repeated requests for future seminars in which you can share your experience. Our group has a reputation for being the toughest, most skeptical audience that most speakers ever encounter. You not only won them over in the first few minutes, they were busy changing plans so that they could attend the afternoon breakout sessions.

Bill Bussard, Executive Director.
Independent Cash Register Dealers Association

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